Common Marketing Mistakes
Many self directed marketing campaigns work, but are they working to their potential? These common mistakes can lower your ROI and drive you insane trying to figure out why your ads aren't working.
1
Lack Of Planning
Before spending any money on marketing, you MUST create a plan.
Creating a plan means understanding the who, what, when, where, and why of your audience. It is not just targeting people close to your location, but targeting the people most likely to become your customers.
Our strategies always start with a conversation about your goals, and creating a plan that matches them.
2
Boring Content
We want our customers to interact with our companies content. Likes, shares, and comments are how we reach more potential customers organically.
Too many businesses post generic content as a catch all, and then wonder why no one "likes" it.
Websites, social media, and every thing your company produces needs to engage your audience and leave them wanting more.
3
Advertising Instead Of Branding
Throwing money at advertising without keeping your brand in mind is a short term solution at best. When building a company, your brand is your identity. Any paid advertising should be designed not only to generate quick results, but also build your brand.
A well developed brand lowers the advertising budget needed to produce the same results. We want our company to be the go to source for what we sell, and branding is the way to achieve.
4
Hiring Inexperienced Marketers
Every other ad on social media is a new upstart marketing agency. Some self proclaimed "guru" with a "new system" and guaranteed results. The problem is they have no track record, or any idea of your industry and what you face.
Our direct experience in owning, managing, and building successful construction companies, retail, and real estate portfolios assures you that we not only understand marketing, but we understand the customer profile, insurance, margins, and the ups and downs that you face on a daily basis.
About Our Founder
Corey Adams
Business owner, Mentor, Speaker, Coach
Over the years Corey has become one of the most sought after business experts in the industry. From buying, selling, starting, and managing multiple companies in construction, real estate, and retail, Corey has done it all.
His new focus is taking his life lessons and sharing his knowledge with other like-minded industry professionals.
He has published many articles in trade publications, hosted webinars for trade organizations, and mentored companies ranging from startup to $10+ million per year.
